The idea that Valentine’s Day has become a capitalist ritual of perverse consumerism is not a new one, we’ve known about this for years. But less is known about how this came to be. When exactly did Valentine’s Day turn from a day of Catholic celebration into a day of stress and anxiety for millions across the globe?
In this episode of Hot Fest Calum takes a look at the history of Valentine’s Day – from the saint it was named after, to the Industrial Revolution which made its commercialisation possible.
Can we go back and capture the spirit of Valentine’s Day without giving in to the urge to spend? Watch our VIDEO below.