The idea that Valentine’s day has become a capitalist ritual of perverse consumerism is not a novel one, we’ve known about its evils for years. But less is know about how this came to pass. When exactly did Valentine’s day turn from a day of Catholic celebration into a day of stress and anxiety for millions across the globe?
In this episode of Hot Fest Calum takes a look at the history of Valentine’s day. From the Saint who gave it his name, to the industrial revolution which made it’s commercialisation possible. Can we go back and capture the spirit of Valentine’s day without giving in to the urge to spend?